Serving Sunshine: Palm Beach Style is the “it girl” for Spring ‘25
Palm Royale HBO MAX
Palm Beach Style Is In for Spring 2025 — And We’re Here for It
If you’ve ever dreamed of sipping a spritz under swaying palms in a breezy kaftan or throwing on a citrus-hued blazer just to run errands, Spring 2025 is about to be your season. The Palm Beach aesthetic — a luxurious, cheerful blend of Old Florida charm and modern ease — is officially back in style, and it’s making a bold, beautiful splash.
What Is Palm Beach Style?
Think Slim Aarons photography, vintage Lilly Pulitzer, bamboo accessories, and pastel everything. Palm Beach style is playful yet polished, nostalgic yet fresh. It's defined by:
Bright, tropical colors (hot pinks, turquoises, citrusy yellows)
Preppy prints like florals, flamingos, and classic stripes
Crisp white linens, colorful shifts, tailored shorts, and breezy maxi dresses
Gold accents, wicker bags, espadrilles, and oversized sunnies
It’s a vibe that says “perpetual vacation” without ever trying too hard.
Why Now?
Fashion is feeling fun again. After seasons dominated by neutrals, minimalism, and muted tones, people are craving optimism and self-expression. Palm Beach style delivers both — wrapped in a retro ribbon of leisure and luxury. The rise in vintage shopping and resort-inspired collections on Spring 2025 runways and fashion lines (hello, Zimmermann, Brandon Maxwell, Tuckernuck, and House of MBR nodding to Florida’s glamorous yesteryear) shows this isn’t just a micro-trend — it’s a full-on revival.
Plus, after a few heavy years globally, Palm Beach fashion feels like a wearable escape — a mini vacation you can live in.
How to Wear It in 2025
You don’t need a beach house or golf club membership to make Palm Beach style work for you. Here’s how to bring the look into your everyday:
Start with color: Swap your beige for coral, lime, or sky blue.
Mix prints boldly: Pair a floral blouse with striped shorts or a gingham headband.
Accessorize like you’re poolside: Think gold bangles, raffia totes, and statement sunglasses.
Add texture: Crochet tops, linen pants, and seersucker fabrics add that breezy, tactile touch.
Tailor it modern: Balance vintage-inspired prints with sleek, updated silhouettes.
Need some more inspo? Check out Palm Royale on HBO MAX! We are downright obsessed!
Who’s Wearing It?
Celebs and influencers alike are hopping on the Palm Beach train. Expect to see style icons like Zendaya, Sofia Richie Grainge, and Jodie Turner-Smith mixing retro resortwear with contemporary glam. TikTok and Instagram are already flooded with “Palm Beach revival” inspo — #PalmBeachChic is trending for a reason.
Palm Beach style is more than a fashion trend — it’s a whole mindset: bright, breezy, confident, and carefree. So whether you're heading to a coastal escape or just brunch with friends, let Spring 2025 be the season you say yes to color, yes to playfulness, and yes to dressing like every day is a vacation.
